Because there are a number of different approaches I could take to selling and distributing the film, my initial marketing strategy with “Claustrophobia” is firstly to try and establish how it would be perceived in the marketplace and what it might be worth before devising the marketing plan.
As a consequence, I’ve put the film out initially to just a few select agents, reps, distributors and festival programmers to solicit their feedback.
I’ve followed up with all of them and the responses have been only moderately enlightening.
One producer’s rep said that they fully considered it and decided it wasn’t for them. His was unwilling to give any further feedback.
The other rep said they are still considering it (whatever that means). One of the distributors thought the film was “very well done” but they were looking for films with a higher profile cast. Others have not seen it yet.
I’ll continue to make additional submissions until a picture (so to speak) emerges and the path becomes clear.
Patience and persistence are the the watchwords of the day, both of which I fortunately possess in abundance.
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